![]() ![]() They include: Building an Organic Presence with LinkedIn Pages These courses set you up to understand how to create and maintain both paid and organic content effectively. There are three Marketing Labs courses within the new “Content and Creative Design” focus, available to all users today in five different languages: English, German, Spanish, French, and Portuguese. ![]() ![]() This shows prospective clients, partners, and employers that you can walk the walk according to the latest and highest industry standards. When you pass the certification exam, you will receive a LinkedIn certificate in Content and Creative Design that you can add to your LinkedIn profile and showcase your expertise with your network. Whether you're new or an experienced marketer, you'll gain a vast knowledge of best practices and skills that can set you up for success. If you’re new, you’ll learn a lot and come away with new skills. These courses have something to offer marketers of any and all experience levels. Showcase your expertise in developing paid and organic content.Equip you with the knowledge and tools required to create a content marketing strategy that stands out in a crowded market, and even more importantly….The “Content and Creative Design” certification courses were created to do two things: The more content marketing becomes a “must-have,” the more of it there is … and the harder it is for that content to stand out and do what it’s supposed to do. Meanwhile, strong creative has proven to be one of the biggest drivers of ad effectiveness. In fact, as HubSpot’s State of Marketing 2022 Report found, content is continuing its sharp rise in importance even compared to last year, with 66% of marketers expecting to allocate more of their budgets toward it in 2022 and 47% of B2B buyers viewing three to five pieces of content before engaging with a sales rep. This new certification is critical because it comes at a time when we see an industry-wide interest in the topic of content strategy and creative design. We’re thrilled to announce that the LinkedIn Marketing Labs certification courses and exam on “ Content and Creative Design” are now available for free to all users. ![]()
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